Research Credentials

Empowering Tomorrow’s Innovators with Proven Research Expertise

📖 Journal: Journal of Enterprise Information Management

📄 Title: A dynamic capability perspective on the impact of big data analytics and enterprise architecture on innovation: an empirical study

🔗 Paper Link: https://www.emerald.com/insight/content/doi/10.1108/jeim-01-2024-0059/full/html

📖 Journal: Journal of Decision Systems, 2024

📄 Title: Mapping the evolution of generative AI: insights from bibliometric research

🔗 Paper Link: https://doi.org/10.1080/12460125.2024.2438612

📖 Journal: Enterprise Information Management

📄 Title: Big data analytics capabilities: a novel integrated fitness framework based on a tool-based content analysis

🔗 Paper Link: https://www.tandfonline.com/doi/abs/10.1080/17517575.2021.1939427

📖 Journal: International Journal of Productivity and Performance Management

📄 Title: Impact of IT practices and business value of IT measurement

🔗 Paper Link: https://www.tandfonline.com/doi/abs/10.1080/17517575.2021.1939427

📖 Journal: Pacific Asia Conference on Information Systems (PACIS)

📄 Title: Understanding the Strategic Value of Big Data Analytics Capability: A Multidimensional Innovation Perspective

🔗 Paper Link: http://aisel.aisnet.org/pacis2021/229

📖 Journal: 11th ISDSI International Conference, IIM Trichy, India

📄 Title: A systematic review of e-auction and e-negotiation websites using Montreal taxonomy and times model

🔗 Paper Link: https://www.iimtrichy.ac.in/sites/default/files/upload/13Sep2019112922_ISDSI-Conference.pdf

📖 Journal: 48th Decision Sciences Institute Annual Meeting (DSI 2017) (Washington, DC, USA)

📄 Title: Firm-level Evidence of Business Value of IT – A Case Study

🔗 Paper Link: https://www.proceedings.com/content/037/037993webtoc.pdf

📖 Journal: 48th Annual Meeting of the Decision Sciences Institute (Washington, D.C.)

📄 Title: Reducing Information Overload with Aspect Based Analysis of Online Product Reviews

🔗 Paper Link: https://www.researchgate.net/publication/342819726_Reducing_Information_Overload_with_Aspect_Based_Analysis_of_Online_Product_Reviews

📖 Journal: AIS Transactions on Human-Computer Interaction

📄 Title: A Study of Interaction, Visual Canvas, and Immersion in AR Design: A DSR Approach

🔗 Paper Link: https://doi.org/10.17705/1thci.00173

📖 Journal: Journal of Information Technology Case and Application Research

📄 Title: Freshdesk: bringing in freshness in startup world

🔗 Paper Link: https://doi.org/10.1080/15228053.2020.1737410

📖 Journal: International Journal of Social and Humanistic Computing

📄 Title: Context-Sensitive Smart Devices – Definition and a Functional Taxonomy

🔗 Paper Link: https://dx.doi.org/10.1504/IJSHC.2019.101593

📖 Journal: International Journal of Business and Economics

📄 Title: Developing Global Brand Building Model in Management Education

🔗 Paper Link: https://doi.org/10.5281/zenodo.5652126

📖 Journal: Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

📄 Title: Exploring the Impact of Consumer Satisfaction on the Co-Creation of a Global Knowledge Brand

🔗 Paper Link: https://www.jcsdcb.com/index.php/JCSDCB/article/view/757

📖 Journal: VINE Journal of Information and Knowledge Management Systems

📄 Title: Adapting and Validating Branding Scales in the Education Sector

🔗 Paper Link: https://www.emerald.com/insight/content/doi/10.1108/VJIKMS-01-2022-0028/full/html

📖 Journal: Academy of Marketing Studies Journal Volume 25, Issue 5, 2021

📄 Title: Globalization journey of Brand Journey by Creating Experience Wave

🔗 Paper Link: https://www.abacademies.org/articles/Globalization-journey-of-brand-by-creating-experience-1528-2678-25-5-461.pdf

📖 Journal: Academy of Marketing Studies Journal Volume 24, Issue 1, 2019

📄 Title: Mirror Prisoner Effect (Narcissus Effect) on Indian IT Services Sector: Strategic Thinking

🔗 Paper Link: https://www.tandfonline.com/doi/abs/10.1080/15228053.2020.1718348